From one product to over 40 award-winning formulas
Alicia Grande started Grandemach with a single vision: everyone deserves to feel glamorous every day. What began as one lash-enhancing product has grown into a complete line of dual-functioning cosmetics that deliver real results for lashes, lips, brows, and hair. Today, with more than 60 industry awards and a commitment to cruelty-free innovation, Grandemach continues to set the standard for beauty products that work as hard as you do.
Beauty with purpose and principle
Every product we create reflects our commitment to cruelty-free innovation, social responsibility, and giving back to communities that matter.
Cruelty-free commitment
We never test on animals. Every product meets strict ethical standards while delivering real beauty results.
Dual-functioning formulas
Our cosmetics with benefits go beyond looks, conditioning lashes, lips, brows, and hair while enhancing appearance.
60+ industry awards
Recognition from beauty professionals and customers worldwide validates our dedication to quality and innovation since 2008.
Community giving back
We support Susan G. Komen, Feeding America, the NAACP, and T.E.A.L. because beauty means nothing without compassion.
Founded on vision
Alicia Grande started Grandemach with one product and a belief: everyone deserves to feel glamorous every day.
Over 40 products strong
From lash enhancers to lip treatments, brow definitions to hair care, we've built a complete beauty collection with integrity.